Social bookmarking has been called the new backlink building by some seo experts. What they mean is that is becoming the most important offpage thing you can do to improve your website’s search engine ranking. By saying offpage, we are assuming that you are already following best practice onpage seo. If not, you need to go back and do that first.
This post deals with the concept we are introducing of secondary social bookmarketing. We are referring to submitting posts on social bookmarking sites to promote pages on which you have backlinks. The terminology might be new but the practice isn’t. For example senuke x automatically submits social bookmarking links to the rather low-quality web 2.0 articles it spins.
Traditional backlinking techniques include
commenting on other peoples website posts
joining forums and posting on them
writing articles for web 2.0 sites such as WordPress and Squidoo, and
guest posting on websites in your niche.
In truth all these methods still have their place. In fact social bookmarking compliments all these types of backlinks as you can use social bookmarking to promote pages on other websites that have backlinks to your site.
There are four benefits to the intense backlinking of bookmarking pages that have backlinks to your site.
Firstly, you are helping yourself to get a little more direct traffic from visitors to those pages ending up on yours by following the link to your site. It might seem like a low benefit to time cost ratio, but it’s just one way that bookmarking such sites helps. Besides, many website owners who liberally promote their websites are pleasantly surprised at the amount of direct link traffic generated.
The second reason is that you are helping to improve the pagerank and authority of pages that contain your backlinks which will cause more link juice to follow to you. It’s easy to underestimate the importance of the quality of the pages on which you backlink to your site.
Thirdly, the backlink of your post on a social bookmarking website is gold in itself. The more popular social bookmarking websites all have high pagerank and most offer dofollow backlinks. This directly influences your own pagerank.
Finally, it gets your backlink indexed. A backlink that the search engines don’t know about may as well not be there.
Because search engines love social bookmarking websites their bots are always crawling the sites. If you write a new post and immediately submit a review of the post on digg.com, for example, you can be assured that Google will index your post very quickly.
Secondary social bookmarketing comes into its own if you have an obscure yet valuable blog where you comment. For example many seo pros look to edu.xx blogs in remote countries to overcome the high security on blogs closer to home. These pages may take a very long time to be indexed if you don’t bookmark them.